Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research)

Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research)

Stephen L. Vargo

  • £88.00
    Unit price per 
LAST ITEM: We currently have 1 in stock.

62 books sold so far today

FREE SHIPPING on orders over £20! LIMITED TIME ONLY. USE CODE: FREESHIP at Checkout.



In their 2004 article 'Evolving to a new dominant logic for marketing,' Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as 'service-dominant (S-D) logic.' Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a 'producer' to be 'consumed,' to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.


Condition: New
Publisher: Emerald Group Publishing Limited
Publication Date: 2012-06-08
Format: Textbook
Weight(KG): 0.574

ISBN: 9781780529127


We Also Recommend


Recent Customer Testimonials

"Book in excellent condition. It arrived, well packaged, more than a week early! Would recommend Mumble Books!"

"Present for my sisters birthday, she was overjoyed with it. She said the photographs were bright and vibrant and a real coffee table piece!"

"Very well packaged, arrived promptly and exactly as described. Thanks!"

Blog

Check out our blog here: View Blog