c
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Philip Kotler

  • £24.59
    Unit price per 
LAST ITEM: We currently have 1 in stock.

62 books sold so far today

Black Friday SALE! 30% OFF all orders over £20!



Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.


Condition: New
Publisher: John Wiley & Sons
Publication Date: 2004-11-29
Format: Hardcover
Weight(KG): 0.548

ISBN: 9780471476115

read more..



We Also Recommend


Recent Customer Testimonials

"Book in excellent condition. It arrived, well packaged, more than a week early! Would recommend Mumble Books!"

"Present for my sisters birthday, she was overjoyed with it. She said the photographs were bright and vibrant and a real coffee table piece!"

"Very well packaged, arrived promptly and exactly as described. Thanks!"

Blog

Check out our blog here: View Blog